![]() ![]() Be sure to tag We’re always looking to learn about great new shows.For example, ask social media followers to follow your podcast on Spotify or respond to a question on Instagram for a prize-like your podcast merch. Extract short audio clips from episodes to post on Twitter and Instagram.Post shareable images, including quotes from episodes, behind-the-scenes photos of your recording setup, and photos with guests.Tailor additional short-form video content for Instagram Stories, Reels, and TikTok.Post in relevant Facebook and Reddit groups.Reply to comments to keep your audience engaged.Tag guests, organizations, TV shows, artists, and anyone or anything else mentioned in episodes with an active social presence. ![]() Include hashtags about your topics and guests (if applicable).Use branded hashtags specific to your show, so listeners can contribute to the conversation.Post about every new episode on both your podcast and personal social media channels.Follow these tips to get the most out of marketing your podcast on social media: Promoting your show on social media platforms makes it easy for people to discover it and provides a perpetual outlet to promote your content. When you start a podcast, it’s important to create dedicated social media accounts. On Instagram, they post video clips from their recording sessions and then ask their 62,000 followers how they feel about different episode topics. For example, the “ Teenager Therapy” podcast does an excellent job of speaking to their community of other young people with similar experiences, challenges, and questions. By creating opportunities for listeners to engage with your podcast and each other, you can foster a sense of community that’s rewarding to be a part of and builds a dedicated following. Focus on building a community around your podcast. Connecting with your listeners starts with getting the word out on any and all channels where you can reach them. Some platforms might deserve more attention than others depending on your audience-don’t be shy about where you promote your show. Once you’ve identified your audience, it’s time to connect with them. Both Wrapped and Spotify for Podcasters analytics can show your episodes with the most listens to inspire future content. ![]() You can discover the most popular times when your audience listens to your podcast and schedule episode releases and announcements accordingly. You can find out how many dedicated listeners you have who tune in to the majority of your episodes. Your yearly Spotify Podcaster Wrapped is another window into your audience and how they engage with your podcast. You can start by asking your listeners on Spotify via an Spotify for Podcasters Q&A and polls. Do they use social media platforms? Do they follow particular hashtags or subreddits? Figuring out where your audience already engages will help you learn where and how to reach them. Do your own research to find out where your listeners are most active online. In what part of the world do they live? What are their interests? What other podcasts do they listen to? Spotify for Podcasters’ built-in analytics can help you track down demographic data and trends with your current listeners-dig as deep as you can to put yourself in the mind of your audience. If your show switches topics, genres, and tones, you may want to narrow your focus in order to attract consistent listeners. Similarly, Angela Belt’s podcast, “ The Mood Board,” focuses on the “intersection of race, culture, and interior design”-a concept very specific and unique to her interests and identity. For example, the “ Growing Up Halal” creators speak to a very specific community that they identify with: young Muslim-American women who feel they don’t have an adequate platform or representation. The more specific your topic is, the easier it will be to identify and appeal to your audience. Rather than casting a wide net, pinpoint the unique value your podcast brings to the world and consider the audience who is most likely to listen to (and benefit from) your show. While you may be thinking, “My podcast is for everyone!” keep in mind the key to growing your listeners is to find your niche. Before you commit to any particular growth strategy, try to narrow down your intended audience. That’s why we put together these tips for growing your podcast audience-because whether you’ve had a show for a while or are just starting out, everyone’s story deserves a chance to be heard. To get your podcast in the ears of more listeners, you have to take the necessary steps to reach them. But word of mouth alone will only get you so far. Putting your podcast out there is a major first step-not to mention a great accomplishment. ![]()
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